Jim Bland, CEO
Jim is the Founder & CEO of Seniors Home Services, an innovative technology-fueled services company focused on improving patient outcomes, particularly in the senior market, allowing them to “Age in Place”.
During his decade of overseeing caregiver services to seniors, Jim found that patient outcomes are significantly improved when a plan of care includes programs for improving cognition, balance, and coordination, plus home modifications to eliminate fall hazards, and technology-based programs that help physicians keep their patients out of hospitals and living at home, safely, comfortably and in good health for as long as possible.
Bruce Turiansky, EVP & CMO
Before joining Jim Bland in the creation of Seniors Home Services, Bruce had been a C-Level executive for a number of $100 million companies, including a consumer-based marketing company and a privately owned educational institution. He brings with him the experience of having grown a 20-year-old company that had stagnated at $76 million revenue for three years straight to $108 million in his first full year.
Like many SHS executives, he also brings experience of older family members whose lives would have been made so much better had SHS existed when they needed it.
Kevin Kavanagh, CFO
Kevin is an intuitive, strategic and operationally-focused CFO who is a trusted advisor across our C-suite and executive team, having provided strong financial leadership for developing business strategies for short and long-term impact within startup, turnaround and fast growth environments. Respected for ability to objectively identify, analyze and resolve critical issues impacting financial and/or operational reliability and stability. Foster collaboration and win the trust of internal and external stakeholders across multi-national, publicly and privately-held companies and PE-backed organizations. Extensive experience within manufacturing environments for multi-national, multi-site, privately held companies.
Named one of Baltimore's Top CFO's by Smart CEO Magazine.
Rob Tinsley - COO
In addition to building high-performance IT and operations departments, Rob brings deep experience in healthcare payment systems, particularly within Third-Party Administration (TPA) and Prescription Benefit Management (PBM). He currently owns Association Program Administrators (APA), a TPA that manages administrative operations for a cost-containment program serving correctional facilities.
Rob was formerly CEO of Prescription Network (PN), a PBM focused on cost-containment and claims optimization, while also serving as CEO of Currus, a pharmacy group purchasing organization (GPO). He has always led efforts to streamline processes, improve reimbursement accuracy, and maintain compliance with commercial and government payers, including Medicare and Medicaid.
Vern Martell - Chief Revenue Officer
Vern Martell has built his career focused on advancing accessibility and improving quality of life for aging adults and those with mobility challenges. Since his founding of Safe Living Solutions in 2009, he has been dedicated to helping individuals remain safe and independent at home. His leadership spans senior roles at Powerback Rehabilitation, Lowe’s Livable Home, and Just Right Seating Systems, where he introduced innovative, and user-focused solutions.
Vern is considered a pioneer in solutions to the aging population and is widely recognized for blending business acumen, compassion, and forward-thinking innovation to create meaningful, sustainable impact in healthcare, accessibility, and senior living.
Elizabeth Healy - VP of Project Management
Elizabeth Healy’s professional journey is deeply rooted in her early experiences within a family business, where technology was limited but resilience and resourcefulness were essential. Those beginnings sparked her lifelong commitment to leveraging innovation for growth. Today, Elizabeth excels in project management, time management, and utilizing technology to streamline processes, increase productivity, and reduce costs. Her strength lies in blending strategic vision with practical execution—aligning people, systems, and goals to deliver measurable results.
By integrating technology with her foundation in customer service, business development and operations, Elizabeth has consistently driven efficiency, empowered teams, and helped organizations achieve sustainable success.
George Veronis – VP of Sales
George is an accomplished sales and marketing executive with a strong track record of leadership and success across multiple industries. He began his career with two Fortune 500 companies—Xerox and Oce—where he served in both sales and management roles.
Over the course of his career, George built and led several large, high-performing sales organizations, earning a reputation for driving revenue growth and cultivating top-tier sales talent. He went on to serve as National Director for a prominent medical device company and later as National Sales Trainer, where he designed and implemented training programs that significantly improved field performance and engagement.
As VP of Sales, he continues to leverage his extensive experience to lead national initiatives, forge strategic partnerships, and drive market expansion.
Kaitlin Greenwood- National Support
Center Manager
With a diverse background in sales, management, customer service, and departmental operations, Kaitlin brings an interdisciplinary approach to leadership and operational development. Her professional experience is complemented by academic success, including graduate studies in Gerontology and an undergraduate degree in Sociology. This unique blend of business acumen and social insight supports a thoughtful, people-first leadership style.
Kaitlin is passionate about senior services and aging in place, with a commitment to developing impactful solutions that enhance the quality of life for older adults while ensuring operational excellence across teams.