Jim Bland, CEO
Jim is the Founder & CEO of Seniors Home Services, an innovative technology-fueled services company focused on improving patient outcomes, particularly in the senior market, allowing them to “Age in Place”.
During his decade of overseeing caregiver services to seniors, Jim found that patient outcomes are significantly improved when a plan of care includes programs for improving cognition, balance, and coordination, plus home modifications to eliminate fall hazards, and technology-based programs that help physicians keep their patients out of hospitals and living at home, safely, comfortably and in good health for as long as possible.
Bruce Turiansky, EVP & CMO
Before joining Jim Bland in the creation of Seniors Home Services, Bruce had been a C-Level executive for a number of $100 million companies, including a consumer-based marketing company and a privately owned educational institution. He brings with him the experience of having grown a 20-year-old company that had stagnated at $76 million revenue for three years straight to $108 million in his first full year.
Like many SHS executives, he also brings experience of older family members whose lives would have been made so much better had SHS existed when they needed it.
Rob Tinsley - COO
Kevin Kavanagh, CFO
Kevin is an intuitive, strategic and operationally-focused CFO who is a trusted advisor across our C-suite and executive team, having provided strong financial leadership for developing business strategies for short and long-term impact within startup, turnaround and fast growth environments. Respected for ability to objectively identify, analyze and resolve critical issues impacting financial and/or operational reliability and stability. Foster collaboration and win the trust of internal and external stakeholders across multi-national, publicly and privately-held companies and PE-backed organizations. Extensive experience within manufacturing environments for multi-national, multi-site, privately held companies. Named one of Baltimore's Top CFO's by Smart CEO Magazine.
Rick Orchard – VP of Sales
Rick started his career in 1981 in creating self-funded health programs for large corporations. He worked on developing a 24-hour coverage product (merging health and workers' comp insurance) for the health care industry in California.
He has helped lead a workers’ compensation Third Party Administration company, a nurse-case management company and a bill-review company and co-developed a Pharmacy Benefit Management company which financed and billed medications dispensed by 65,000 pharmacies for workers' compensation patients.
In 2006, he founded VantageRx, an in-office medication dispensing and testing solutions company with over 2,000 consultants nationwide.
He has spent his entire career in or working with the healthcare industry. He loves remote patient care because it benefits all parties involved and is thrilled to help improve patient outcomes nationwide.
Elizabeth Healy - VP of Project Management
Elizabeth Healy’s professional journey is deeply rooted in her early experiences within a family business, where technology was limited but resilience and resourcefulness were essential. Those beginnings sparked her lifelong commitment to leveraging innovation for growth. Today, Elizabeth excels in project management, time management, and utilizing technology to streamline processes, increase productivity, and reduce costs. Her strength lies in blending strategic vision with practical execution—aligning people, systems, and goals to deliver measurable results.
By integrating technology with her foundation in customer service, business development and operations, Elizabeth has consistently driven efficiency, empowered teams, and helped organizations achieve sustainable success.
Vern Martell - Chief Revenue Officer
Vern Martell has built his career focused on advancing accessibility and improving quality of life for aging adults and those with mobility challenges. Since his founding of Safe Living Solutions in 2009, he has been dedicated to helping individuals remain safe and independent at home. His leadership spans senior roles at Powerback Rehabilitation, Lowe’s Livable Home, and Just Right Seating Systems, where he introduced innovative, and user-focused solutions.
Vern is considered a pioneer in solutions to the aging population and is widely recognized for blending business acumen, compassion, and forward-thinking innovation to create meaningful, sustainable impact in healthcare, accessibility, and senior living.
Kaitlin Greenwood- Director of Operations
With a diverse background in sales, management, customer service, and departmental operations, Kaitlin brings an interdisciplinary approach to leadership and operational development. Her professional experience is complemented by academic success, including graduate studies in Gerontology and an undergraduate degree in Sociology. This unique blend of business acumen and social insight supports a thoughtful, people-first leadership style.
Kaitlin is passionate about senior services and aging in place, with a commitment to developing impactful solutions that enhance the quality of life for older adults while ensuring operational excellence across teams.